FREE Tactics | PAID Tactics |
First in Series free/$0.99 Make the first in your series free or $0.99 to hook and entice listeners to buy the rest of the series. | BookBub Ads
With BookBub Ads, you can promote a new release to BookBub’s millions of power readers. |
Step pricing a series Price your books in a series in descending price | Google AdWords
Target keywords that your audience would likely search for to find books similar to yours. |
ARC Launch/Street Team Work with your most loyal fans and get them excited with a free copy, drive pre-orders, and get immediate reviews and sales on launch day. Leverage your launch team to help build buzz and momentum for your new book, which can lead to word-of-mouth sales later, too. | Professional Refresh Cover Art
Redesigning a book cover can be a great way to stimulate book sales. It gives you the opportunity to “re-launch” the book according to the evolving taste of genre readers. For a series, creating consistent branding and title style helps readers recognize the series and makes it easy for them to buy more than one. |
Facebook Groups, Reddit, Online Groups Ask your Facebook Groups and other online groups to spread the word, to pre-order, and review on launch day. Create a Facebook group with other authors to cross-pollinate fan bases with contests, giveaways, and new releases. | Professionally written Book Blurb Book descriptions that draw a reader in and also include quotes from authors, awards, and a phrase that excites your audience (e.g. “If you love adventure, don’t miss this action-packed read!”) have higher engagement rates. |
Email Newsletter Swaps Swap content and promotions with fellow authors’ email lists in your genre to promote your book. | Goodreads Ads
Run a giveaway, connect your blog, advertise your books—the Goodreads Author Program gives you access to the marketing tools you need to build buzz around your books. |
Guest Podcasts
Join fellow authors or media on their podcasts as a guest to promote your book. Fans enjoy hearing an author’s voice. | Amazon Ads
Whether you have one title or many, Amazon Advertising has multiple options for authors like sponsored products or product display ads. |
Guest Blog Tour
Write guest blog posts for fellow author and media blogs to promote yourself | Re-targeting Website Display Ads
You’ve had fans hit your website, remind them about your awesome books as they’re on other websites through display advertising. Got a great cover? Showcase it across the web and social and turn that existing audience of browsers into buyers. |
Weekly Blog Posts Write regularly on your own blog to deepen your connection with your fan base | Facebook / IG Ads
While not wholly dedicated to readers like Goodreads, Bookbub, or Amazon, Facebook and Instagram ads give you the opportunity to cast a wider, yet targeted net, with varying kinds of ads like a carousel, video, or static images. |
