First in Series free/$0.99
Make the first in your series free or $0.99 to hook and entice listeners to buy the rest of the series.
With BookBub Ads, you can promote a new release to BookBub’s millions of power readers.
Step pricing a series
Price your books in a series in descending price
Target keywords that your audience would likely search for to find books similar to yours.
ARC Launch/Street Team
Work with your most loyal fans and get them excited with a free copy, drive pre-orders, and get immediate reviews and sales on launch day. Leverage your launch team to help build buzz and momentum for your new book, which can lead to word-of-mouth sales later, too.
Professional Refresh Cover Art
Redesigning a book cover can be a great way to stimulate book sales. It gives you the opportunity to “re-launch” the book according to the evolving taste of genre readers. For a series, creating consistent branding and title style helps readers recognize the series and makes it easy for them to buy more than one.
Facebook Groups, Reddit, Online Groups
Ask your Facebook Groups and other online groups to spread the word, to pre-order, and review on launch day. Create a Facebook group with other authors to cross-pollinate fan bases with contests, giveaways, and new releases.
Professionally written Book Blurb
Book descriptions that draw a reader in and also include quotes from authors, awards, and a phrase that excites your audience (e.g. “If you love adventure, don’t miss this action-packed read!”) have higher engagement rates.
Email Newsletter Swaps
Swap content and promotions with fellow authors’ email lists in your genre to promote your book.
Run a giveaway, connect your blog, advertise your books—the Goodreads Author Program gives you access to the marketing tools you need to build buzz around your books.
Join fellow authors or media on their podcasts as a guest to promote your book. Fans enjoy hearing an author’s voice.
Whether you have one title or many, Amazon Advertising has multiple options for authors like sponsored products or product display ads.
Guest Blog Tour
Write guest blog posts for fellow author and media blogs to promote yourself
Re-targeting Website Display Ads
You’ve had fans hit your website, remind them about your awesome books as they’re on other websites through display advertising. Got a great cover? Showcase it across the web and social and turn that existing audience of browsers into buyers.
Weekly Blog Posts
Write regularly on your own blog to deepen your connection with your fan base
Facebook / IG Ads
While not wholly dedicated to readers like Goodreads, Bookbub, or Amazon, Facebook and Instagram ads give you the opportunity to cast a wider, yet targeted net, with varying kinds of ads like a carousel, video, or static images.